Who really knows what Factual Entertainment is. Is it facts that are entertaining? Or is it entertainment that is factual? You might even say it is a little chicken and egg. At least, that was the spark that led to the creation of this quirky little spot. Intended as an ice breaker to start a panel discussion about the current state of Factual Entertainment, we were given the brief to come up with a concept that focused on the ambiguity surrounding the world of Factual Entertainment in a playful and engaging way. Our head of 3D Alex Polo and Studio Director Dan Andrew developed the idea from conception to delivery within 4 days. The spot is only further enhanced by the comic sound design completed by our talented friends over at Redlight.
Creative Direction & Animation: JAM Studio
Sound Design: Redlight