Factual Entertainment

Factual Entertainment
Boundless
ABOUT

Who really knows what Factual Entertainment is. Is it facts that are entertaining? Or is it entertainment that is factual? You might even say it is a little chicken and egg. At least, that was the spark that led to the creation of this quirky little spot. Intended as an ice breaker to start a panel discussion about the current state of Factual Entertainment, we were given the brief to come up with a concept that focused on the ambiguity surrounding the world of Factual Entertainment in a playful and engaging way. Our head of 3D Alex Polo and Studio Director Dan Andrew developed the idea from conception to delivery within 4 days. The spot is only further enhanced by the comic sound design completed by our talented friends over at Redlight.

CREDITS

Client: Boundless
Creative Direction & Animation: JAM Studio
Sound Design: Redlight