We completed this beautiful spot for ITV Creative promoting their ‘ITV Magazine’. We created the entire piece in CG paying particular attention to the dynamics of the magnifying glass installation. We took our main inspiration from the movement and construction of the ‘Orrery’ mechanical devices.
The spot has been built to be customisable so the content can be changed in the glass for each issue. This New Year’s issue highlights what goes on behind the scenes on some of ITV’s biggest shows and the magnifying glass refers to the fascinating in-depth detail you will find in each publication.
Creative: Megan Tedeschi
Producer: Matt Wolfe
CGI & VFX: Jam Studio
VFX Producer: Evren Olgun