The S-Shaped Road

The S-Shaped Road
Jaguar
ABOUT
JAM VFX have just finished a sponsorship ident for Jaguar who are sponsoring Wimbledon this year. Working with Spark 44, JAM realized the creative which involved creating a macro world on the surface of a tennis ball. The concept was to have the new Jaguar I-Pace racing along a road surface through green fiber fields which were to look slightly hyper-real, leaving the viewer to question where the action was taking place. Only in the end shot do we reveal that the car has been moving along the surface of a tennis ball which drops through frame revealing the logo and endframe.
CREDITS

Creative Directors: Matt Statham & Chris McDonald
Copy Writer and Art Director: Nick Kugge & Dennis Engel
Senior Producer: Tom Colbeck
Assistant Producer: Ellee Prior
Account Manager: Mikaela Green

3D: JAM VFX Studio

VFX Breakdown