JAM VFX worked closely with McCann Birmingham and Director Leif Johnson to develop a domino sequence out of JTIs logic compact vaping devices. From the outset it was an ambitious undertaking, initially conceived to be a mix of CGI and live action. Through the development process the idea had evolved to be completely CGI except for the opening and closing hand elements which were shot here in JAM’s Studio.
Director: Leif Johnson
Creative Agency: McCann Birmingham
Studio Creative Director: Dan Andrew
CGI: Alex Polo
Animation: Jam Studio
Producer: Evren Olgun