It was an absolute pleasure to work on this pop promo alongside up and coming artist, Stoic. Undeniable flare and passion is clear throughout his music, meaning it was crucial that director, C.J. Doherty and the rest of the team created something that matched this songs vigour.
‘Never Mind’ looks at the time-old conversation between a couple, focusing on the classic line “I’m only going to have one” which often spirals into a far longer night and inevitably, more than ‘just one’.
Keeping up the lighthearted energy within this music video was key and seamlessly achieved by everybody involved in this exciting project.
Director, DOP, Editor and Producer: C.J. Doherty
Written and Performed by: Stoic
Assistant Camera: Nathaniel Richards
Flame Artist: Mark Robinson
Colourist: Dave Ludlam
Producer, Recording and Mix Engineer: Pascal Magdinier
©️℗ID8 Music 2021