ABOUT

Conventional wisdom tells us that sticks and stones might break your bones but words will never hurt us. In the dangerous world of modern media Piers Morgan and Susanna Reid shrug off great anvils of type and digital nasties without even breaking their stride.

It was a pleasure to work with the ITV creative team to help bring this concept to life. JAM worked closely with the ITV creative from the outset to develop the style of the print type and digital world. We were able to craft a close representation of the exact movement of both the camera and talent which would provide the platform to base the live action upon. Over the next 5 weeks our studio team would continue to work closely with ITV creative to produce this visually compelling and engaging creative.

CREDITS

Director: Michael Baldwin
DOP: Denzil Armour-Brown
Creatives: Anton Ezer, Michael Baldwin
Producer: Deborah Stewart
Editor: Michael Baldwin
Nuke Artist: Dan Andrew
CG Artists: Alex Polo, Luke Busby
Post Producer: Evren Olgun

SIMILAR PROJECTS:

© Jam Films Ltd 2023

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I have worked with many Vis FX companies over the years but most recently with JAMFX and the I found the experience to be by far the best.  The most crucial element for me is the communication and I found this to be fantastic.    I was able to speak to our supervisor any time – no problem was too big or small for them to sort.   We were on a very tight deadline and they delivered ahead of time and the work was exemplary.     They are also an incredibly creative company and always felt that they cared about the project and had invested time in understanding what was needed.
 
I know that our whole team from our director to our post producer enjoyed the experience and crucially, plan to work with them again.
 

JOHN POCOCK

FILM & TV Producer