ABOUT

We completed this beautiful spot for ITV Creative promoting their ‘ITV Magazine’. We created the entire piece in CG paying particular attention to the dynamics of the magnifying glass installation. We took our main inspiration from the movement and construction of the ‘Orrery’ mechanical devices.

The spot has been built to be customisable so the content can be changed in the glass for each issue. This New Year’s issue highlights what goes on behind the scenes on some of ITV’s biggest shows and the magnifying glass refers to the fascinating in-depth detail you will find in each publication.

CREDITS

Creative: Megan Tedeschi
Producer: Matt Wolfe
CGI & VFX: Jam Studio
VFX Producer: Evren Olgun

SIMILAR PROJECTS:

© Jam Films Ltd 2023

Terms and conditions

I have worked with many Vis FX companies over the years but most recently with JAMFX and the I found the experience to be by far the best.  The most crucial element for me is the communication and I found this to be fantastic.    I was able to speak to our supervisor any time – no problem was too big or small for them to sort.   We were on a very tight deadline and they delivered ahead of time and the work was exemplary.     They are also an incredibly creative company and always felt that they cared about the project and had invested time in understanding what was needed.
 
I know that our whole team from our director to our post producer enjoyed the experience and crucially, plan to work with them again.
 

JOHN POCOCK

FILM & TV Producer