ABOUT

Summer of SUV was NBC universals summer campaign promoting the popular crime show. NBC creative Andrew Clyde teamed up with Dan Andrew at Jam to create a series of promos utilising building projections as the main creative for the promos.

Various animatics, and style frames were created prior to the final promos to ensure the look was right.

A combination of 3D geometry and 3D projections were used to create the final style using C4D for the 3D and Nuke for the compositing and further camera projections.

All shots had to be camera tracked or stabilised, in some cases high resolution stills were created and split into layers to create convincing parallax for the projection to work with.

Versioning of the promos had to be built into the pipeline as the idea was to feature footage from different episodes into the same setups. This pipeline was achieved using Nuke Studio in combination with Nuke to create all the customisable versions.

For more information about the project or to work with us on your next project over at Jam, please feel free to email [email protected]

CREDITS

Creative Directors: Mark Gouldie, Andrew Clyde
Producer: Amanda Robinson
Post Production: Jam VFX
Client: NBC Universal

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© Jam Films Ltd 2023

Terms and conditions

I have worked with many Vis FX companies over the years but most recently with JAMFX and the I found the experience to be by far the best.  The most crucial element for me is the communication and I found this to be fantastic.    I was able to speak to our supervisor any time – no problem was too big or small for them to sort.   We were on a very tight deadline and they delivered ahead of time and the work was exemplary.     They are also an incredibly creative company and always felt that they cared about the project and had invested time in understanding what was needed.
 
I know that our whole team from our director to our post producer enjoyed the experience and crucially, plan to work with them again.
 

JOHN POCOCK

FILM & TV Producer