ABOUT

JAMVFX has just finished a sponsorship ident for Jaguar who are sponsoring Wimbledon this year. Working with Spark 44, JAM realized the creative which involved creating a macro world on the surface of a tennis ball. The concept was to have the new Jaguar I-Pace racing along a road surface through green fiber fields which were to look slightly hyper-real, leaving the viewer to question where the action was taking place. Only in the end shot do we reveal that the car has been moving along the surface of a tennis ball which drops through the frame revealing the logo and end frame.

CREDITS

Creative Directors: Matt Statham & Chris McDonald
Copy Writer and Art Director: Nick Kugge & Dennis Engel
Senior Producer: Tom Colbeck
Assistant Producer: Ellee Prior
Account Manager: Mikaela Green
3D: JAMVFX Studio

SIMILAR PROJECTS:

© Jam Films Ltd 2023

Terms and conditions

I have worked with many Vis FX companies over the years but most recently with JAMFX and the I found the experience to be by far the best.  The most crucial element for me is the communication and I found this to be fantastic.    I was able to speak to our supervisor any time – no problem was too big or small for them to sort.   We were on a very tight deadline and they delivered ahead of time and the work was exemplary.     They are also an incredibly creative company and always felt that they cared about the project and had invested time in understanding what was needed.
 
I know that our whole team from our director to our post producer enjoyed the experience and crucially, plan to work with them again.
 

JOHN POCOCK

FILM & TV Producer