ABOUT

After exponential growth in popularity since the first race in Beijing in 2014, Formula E has taken bold steps to create its first-ever TV campaign. Co-directed by Ross Taylor (Iris Worldwide) and our very own head of studio Dan Andrew. It was a pleasure to work alongside a hugely talented team at Iris London and POPS productions to develop the first in a series of eight 30sec online and TV campaigns. JAMs house studio worked tirelessly and meticulously throughout the creative process developing style frames, mood boards, and animatics through to the final delivery of an energetic and impactful creative.

CREDITS

Agency: Iris
Executive Creative Director: Grant Hunter
Creative Director: Ross Taylor
Business Director: Matt Gully
Account Director: Charlotte Coombes
Senior Planner: Rich Edwards
Creatives: Lucy Green and Ryan Timms
Integrated Producer: Christina Lambrou
Production Company: POPS Productions
CGI & VFX: JAMVFX
Directors: Ross Taylor and Dan Andrew (at Jam Films)
Executive Producer: Peter Maynard
Production Manager: Olivier Darriet-Fisher
Lead Compositor: Dan Andrew
VFX Producer: Evren Olgun
Animation: Maxim Kroft, Andrew Brewer, Alexandre Pastor and Christian Tailor
Offline Editor: Syd Harvey
Sound Design: Rich Martin Envy

SIMILAR PROJECTS:

© Jam Films Ltd 2023

Terms and conditions

I have worked with many Vis FX companies over the years but most recently with JAMFX and the I found the experience to be by far the best.  The most crucial element for me is the communication and I found this to be fantastic.    I was able to speak to our supervisor any time – no problem was too big or small for them to sort.   We were on a very tight deadline and they delivered ahead of time and the work was exemplary.     They are also an incredibly creative company and always felt that they cared about the project and had invested time in understanding what was needed.
 
I know that our whole team from our director to our post producer enjoyed the experience and crucially, plan to work with them again.
 

JOHN POCOCK

FILM & TV Producer