ABOUT

2AM’s Jason Lowe directs this tantalising ad for Mcgarrybowen and The Japan Food Product Overseas Promotion Centre.

Bringing the traditions of the East and the cuisines of the West together, each dish pairs harmoniously with a distinctive sake flavour, communicated through elegant choreography, simple, minimalist styling, and delectable food photography.

CREDITS

Director: Jason Lowe
Production Company: 2AM Films
Producer: Chris Cable
Agency: McGarry Bowen
Agency Producer: Roz Prentice
Flame Artist: Matt Clarke

SIMILAR PROJECTS:

I have worked with many Vis FX companies over the years but most recently with JAMFX and the I found the experience to be by far the best.  The most crucial element for me is the communication and I found this to be fantastic.    I was able to speak to our supervisor any time – no problem was too big or small for them to sort.   We were on a very tight deadline and they delivered ahead of time and the work was exemplary.     They are also an incredibly creative company and always felt that they cared about the project and had invested time in understanding what was needed.
 
I know that our whole team from our director to our post producer enjoyed the experience and crucially, plan to work with them again.
 

JOHN POCOCK

FILM & TV Producer