ABOUT

Sometimes, the best VFX work is when you don’t even know it’s there, and that’s certainly the case for this new ‘Axe Lite’ spot that we worked on.

As ever, it was a pleasure working with the guys over at MullenLowe, transforming this originally ‘Lynx Lite’ advert into ‘Axe Lite’ for all territories outside of the UK. This quirky Ad, so different to the usual Lynx/Axe commercials, made for a great little project to be a part of.

CREDITS

Client: MullenLowe
Production Company: Yeti Productions
Executive Producer: Elliot Dollie
Director: Zack Langsdon
Production Assistant: Bex Evans
Sound Design: UNIT
Sound Engineer: Vaudeville
Visual Effects: Yeti & JAM VFX
Visual Effects: Martin Bridge

VFX
Flame: JAMVFX
Post Producer: Charlie J Doherty
EP: Jordan Andreopolous

SIMILAR PROJECTS:

© Jam Films Ltd 2023

Terms and conditions

I have worked with many Vis FX companies over the years but most recently with JAMFX and the I found the experience to be by far the best.  The most crucial element for me is the communication and I found this to be fantastic.    I was able to speak to our supervisor any time – no problem was too big or small for them to sort.   We were on a very tight deadline and they delivered ahead of time and the work was exemplary.     They are also an incredibly creative company and always felt that they cared about the project and had invested time in understanding what was needed.
 
I know that our whole team from our director to our post producer enjoyed the experience and crucially, plan to work with them again.
 

JOHN POCOCK

FILM & TV Producer