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It’s a big ad. Very big ad. It’s a big ad we’re in. It’s a big ad. My God, it’s big! Can’t believe how big it is! It’s a big ad! For Carlton Draught! It’s just so freaking HUGE! It’s a big ad! Expensive ad! This ad better sell some bloo-oo-oo-oody beer!  – Viral Marketing at its best.


Agency: George Patterson and Partners, Melbourne
Creative Director: James McGrath
Art Director: Grant Rutherford
Writer: Ant Keogh
Producer: Pip Heming
Group Communications Director: Paul McMillan
Production: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
DOP: Andrew Lesnie


Senior Compositors: Angus Wilson, Mark Robinson
VFX Supervisor: Andrew Jackson
VFX Producer: Caroline Renshaw
Editor: Peter Whitmore – Winning Post Productions
Music: Cezary Skubiszewski