This content has been archived. It may no longer be relevant

ABOUT

It’s a big ad. Very big ad. It’s a big ad we’re in. It’s a big ad. My God, it’s big! Can’t believe how big it is! It’s a big ad! For Carlton Draught! It’s just so freaking HUGE! It’s a big ad! Expensive ad! This ad better sell some bloo-oo-oo-oody beer!  – Viral Marketing at its best.

CREDITS

Agency: George Patterson and Partners, Melbourne
Creative Director: James McGrath
Art Director: Grant Rutherford
Writer: Ant Keogh
Producer: Pip Heming
Group Communications Director: Paul McMillan
Production: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
DOP: Andrew Lesnie

JAM VFX

Senior Compositors: Angus Wilson, Mark Robinson
VFX Supervisor: Andrew Jackson
VFX Producer: Caroline Renshaw
Editor: Peter Whitmore – Winning Post Productions
Music: Cezary Skubiszewski

SIMILAR PROJECTS:

© Jam Films Ltd 2023

Terms and conditions

Working with Jam is always an absolute pleasure. They’re my go to for creative solutions and rise beyond the challenge every time. Professional, easy to collaborate with, and always open to feedback. Most importantly, they delivered high-quality work on time and with a great attitude. We couldn’t be happier with the results and will be coming back to them again.
 

JOSIE HENWOOD

VFX PRODUCER

I have worked with many Vis FX companies over the years but most recently with JAMFX and the I found the experience to be by far the best.  The most crucial element for me is the communication and I found this to be fantastic.    I was able to speak to our supervisor any time – no problem was too big or small for them to sort.   We were on a very tight deadline and they delivered ahead of time and the work was exemplary.     They are also an incredibly creative company and always felt that they cared about the project and had invested time in understanding what was needed.
 
I know that our whole team from our director to our post producer enjoyed the experience and crucially, plan to work with them again.
 

JOHN POCOCK

FILM & TV Producer