After exponential growth in popularity since the first race in Beijing in 2014, Formula E has taken bold steps to create its first-ever TV campaign. Co-directed by Ross Taylor (Iris Worldwide) and our very own head of studio Dan Andrew. It was a pleasure to work alongside a hugely talented team at Iris London and POPS productions to develop the first in a series of eight 30sec online and TV campaigns. JAMs house studio worked tirelessly and meticulously throughout the creative process developing style frames, mood boards, and animatics through to the final delivery of an energetic and impactful creative.


Agency: Iris
Executive Creative Director: Grant Hunter
Creative Director: Ross Taylor
Business Director: Matt Gully
Account Director: Charlotte Coombes
Senior Planner: Rich Edwards
Creatives: Lucy Green and Ryan Timms
Integrated Producer: Christina Lambrou
Production Company: POPS Productions
Directors: Ross Taylor and Dan Andrew (at Jam Films)
Executive Producer: Peter Maynard
Production Manager: Olivier Darriet-Fisher
Lead Compositor: Dan Andrew
VFX Producer: Evren Olgun
Animation: Maxim Kroft, Andrew Brewer, Alexandre Pastor and Christian Tailor
Offline Editor: Syd Harvey
Sound Design: Rich Martin Envy