JAMVFX teamed up with 4creative on the social campaign for the hotly anticipated new 5-part series ‘Its a Sin’, from BAFTA-winning writer Russell T Davies.

The ‘fly posters’ were the main social focus, bringing to life each of the characters and their personalities in a fun, attention grabbing way.
We transition between each of the cast through them ‘tearing’ their own poster to reveal the next character. Sometimes this is a literal grab and tear, sometimes this is motivated by a quick spin or turn to camera.
To bring the scene to life they feature a hint of the wall and world beyond. Other remnants of torn posters, stickers, graffiti and ambient light fill the scene.
The polaroid assets were crafted like a moving flipbook—polaroids stack up on each other, creating the illusion of movement with an 80’s vibe, as we cycle through introducing each of the characters.

It’s A Sin follows the story of the 1980s, the story of AIDS, and charts the joy and heartbreak of a group of friends across a decade in which everything changed.

Olly Alexander leads a cast which also features Keeley Hawes, Stephen Fry, Neil Patrick Harris, Tracy Ann Oberman, Shaun Dooley, Omari Douglas, Callum Scott Howells, Nathaniel Curtis and Lydia West.


Client: 4Creative
Director: James Henry
Creative: Chris Rice
Producer: Madeleine Smith
VFX LEAD: Dan Andrew
VFX CGI: Antoni Bartrolli / Alessandro Mariotti
VFX producer: Jordan Andreopoulos
VFX line producer: Angus Berryman