JAMVFX worked closely with McCann Birmingham and Director Leif Johnson to develop a domino sequence out of JTIs logic compact vaping devices. From the outset it was an ambitious undertaking, initially conceived to be a mix of CGI and live-action. Through the development process, the idea had evolved to be completely CGI except for the opening and closing hand elements which were shot here in JAM’s Studio.


Director: Leif Johnson
Creative Agency: McCann Birmingham
Studio Creative Director: Dan Andrew
CGI: Alex Polo
Animation: JAMVFX
Producer: Evren Olgun