JAMVFX shoot and deliver graphic overlays and iconography turning Lord Sugar into a futuristic cyborg, “booting up” for business for the new series of The Apprentice.

After such a long time away, he is fully charged, upgraded, and ready to go.


Client: BBC Creative

Creative Head: Hugh Todd

Ccreative: James Shovlin

Producer: Michelle Abel

BBC Head Of Production: James Woods

BBC Project Manager: Carly Mountford

Marketing Manager: Rhion Ledbitter

Marketing Executive: Alice Gleeson


Production / VFX Company: JAM VFX

Director: Mark Robinson

Exec Producer: Jordan Andreopoulous

Producer: Harriet Towler

VFX: Dan Andrew / Alessandro Mariotti

Edit: Seb Norton-Ware